How to prevent flashing of content during A/B tests

Nov 13, 2024

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🚧 Note: As an alternative to the approach described below, we're experimenting with client-side feature flag assignments. Check out https://posthog-fast-feature-flags.vercel.app/ to learn more.

We are keen to gather as much feedback as possible so if you try this out please let us know. You can email daniel.b@posthog.com, send feedback via the in-app support panel, or use one of our other support options.

Flashing of content (also known as FOUC – Flash of unstyled content) happens when users briefly see the control variant before the test variant loads. It's a common issue when running experiments on the frontend.

If you're unable to bootstrap feature flags in your app, which generally requires access to server-side code, the best thing you can do is briefly delay the page from displaying until the experiment code executes.

Here's a short example as to how you might do this.

1. Prevent the page from displaying

First, you'll need to prevent the page from displaying while the PostHog JavaScript library loads.

Before the </head> tag, add the following CSS definition:

HTML
<style>
/* Used to prevent flickering while posthog.js loads */
.ph-hide-element {
    opacity: 0 !important;
}
</style>

This code snippet defines a new CSS rule that applies 0 opacity to any element with a ph-hide-element class.

Then add the class to the element you want to hide:

HTML
<div class="ph-hide-element">

Alternatively, you can hide the entire page by adding the class to the <body> element. If you don't have direct access to this element, you can add the below JavaScript:

HTML
<script>
(function() {
    document.body.classList.add('ph-hide-element');
}())
</script>

Refresh the page and verify the content doesn't display. If you see a blank element, or an entire white screen of joy, you have successfully completed this first step.

2. Display the page once the feature flags are loaded

Next, you need to ensure the page is displayed once the flags have been loaded for your A/B test.

Add the following code before the closing </body> tag:

HTML
<script>
// Renders the content after posthog.js loads
posthog.onFeatureFlags(() => {
    var variant = posthog.getFeatureFlag('your_experiment_feature_flag')
    if ( 'test' === variant ) {
        // if needed, update your page for the test variant. 
        // this is not needed if you update your code elsewhere.
    }
    // Need to make sure we always display the hidden element.
    var elements = document.querySelectorAll('.ph-hide-element');
    for (var i = 0; i < elements.length; i++) {
        elements[i].classList.remove('ph-hide-element');
    }
});
</script>

Refresh the page and verify the content now displays after a brief pause.

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